{"product_id":"v-neck-puff-sleeve-midi-dress-smocked-waist","title":"V-Neck Puff Sleeve Midi Dress with Smocked Waist","description":"\u003cp\u003eI love how this dress balances comfort with a polished look. The \u003cstrong\u003esmocked waist\u003c\/strong\u003e is the real hero here; it cinches in just the right place to give you a defined shape without feeling restrictive. The deep V-neckline is perfectly cut to frame your décolletage, making it an ideal canvas for your favourite gold necklaces. Whether I am heading to a weekend brunch or an evening out, the flowing midi length feels elegant and effortless every single time.\u003c\/p\u003e\n\u003ch3\u003eFabric and composition\u003c\/h3\u003e\n\u003cp\u003eThis dress is crafted from a lightweight, breathable fabric that offers a soft touch against the skin. The material is designed to drape beautifully, ensuring the skirt maintains its graceful movement while you walk. It is a durable, easy-wear choice that holds its shape well throughout the day, providing a polished appearance from morning to night. The fabric is lightweight enough for warmer days but layers easily under a blazer or knitwear when the temperature drops.\u003c\/p\u003e\n\u003ch3\u003eFit and sizing\u003c\/h3\u003e\n\u003cp\u003eThis midi dress is designed for a true-to-size fit. The elasticated smocked waist provides flexibility, allowing the garment to contour to your body comfortably. We recommend selecting your usual size for the best fit. The skirt falls to a classic midi length, sitting gracefully below the knee for a modest yet contemporary silhouette.\u003c\/p\u003e\n\u003ch3\u003eStyling tips\u003c\/h3\u003e\n\u003cp\u003eFor a daytime look, pair this dress with leather sandals and a crossbody bag for an effortless brunch outfit. As the evening approaches, swap your sandals for heeled boots or strappy heels and add a statement earring to elevate the V-neckline. This piece works beautifully on its own, but you can easily layer it with a tailored blazer for a more structured, professional appearance.\u003c\/p\u003e\n\u003ch3\u003eCare instructions\u003c\/h3\u003e\n\u003cp\u003eTo maintain the quality of your dress, we recommend a gentle machine wash at 30 degrees. Avoid tumble drying to preserve the elasticity of the smocked waist. Hang to dry naturally and use a cool iron if necessary to smooth out any creases.\u003c\/p\u003e\n\u003ch3\u003eOur commitment\u003c\/h3\u003e\n\u003cp\u003eWe are committed to creating fashion that lasts. By focusing on timeless silhouettes and versatile designs, we aim to reduce the need for fast-fashion consumption. Each garment is produced with attention to detail to ensure longevity, allowing you to wear your favourite pieces season after season. We continuously review our production processes to minimise waste and ensure that our collections are made with care, providing you with high-quality staples that remain a permanent fixture in your wardrobe for years to come.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSize Chart\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (IN)\u003c\/th\u003e\n\u003cth\u003eWaist (IN)\u003c\/th\u003e\n\u003cth\u003eLength (IN)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e23.5\u003c\/td\u003e\n\u003ctd\u003e42.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e36.0\u003c\/td\u003e\n\u003ctd\u003e25.0\u003c\/td\u003e\n\u003ctd\u003e42.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e38.5\u003c\/td\u003e\n\u003ctd\u003e27.5\u003c\/td\u003e\n\u003ctd\u003e43.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e41.0\u003c\/td\u003e\n\u003ctd\u003e30.0\u003c\/td\u003e\n\u003ctd\u003e43.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eInternational Size Guide\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eUK\u003c\/th\u003e\n\u003cth\u003eUS\u003c\/th\u003e\n\u003cth\u003eEU\u003c\/th\u003e\n\u003cth\u003eAU\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003e36\u003c\/td\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e10-12\u003c\/td\u003e\n\u003ctd\u003e6-8\u003c\/td\u003e\n\u003ctd\u003e38-40\u003c\/td\u003e\n\u003ctd\u003e10-12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e16\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003ctd\u003e44\u003c\/td\u003e\n\u003ctd\u003e16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eHow to Measure\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChest\/Bust\u003c\/strong\u003e — measure around the fullest part, keeping the tape level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist\u003c\/strong\u003e — measure around the narrowest part of the natural waistline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHips\u003c\/strong\u003e — measure around the fullest part, roughly 20 cm below the waist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength\u003c\/strong\u003e — measure from the highest point of the shoulder straight down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMeasure over light clothing and keep the tape snug but not tight. 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