{"product_id":"sweetheart-strappy-midi-dress","title":"Sweetheart Strappy Midi Dress","description":"\u003cp\u003eI reach for this dress whenever I need a reliable, polished look for a special occasion. The \u003cstrong\u003esweetheart neckline\u003c\/strong\u003e is perfectly proportioned, offering just enough detail without feeling overdone. I particularly appreciate the A-line cut; it flows beautifully as you move, making it feel just as comfortable at a garden party as it does at a formal dinner. It is that rare piece that feels dressed up the moment you put it on, yet remains incredibly easy to style with your favorite heels or sandals.\u003c\/p\u003e\n\u003ch3\u003eFabric and construction\u003c\/h3\u003e\n\u003cp\u003eThis midi dress is constructed to maintain a graceful, flowing drape that holds its shape throughout the day. The fabric is chosen for its lightweight feel, ensuring you stay comfortable during long events. It is designed with a focus on clean lines and a streamlined finish, with delicate spaghetti straps that complement the sweetheart neckline. The construction prioritises a balance between structure and movement, allowing the A-line silhouette to fall naturally while providing a secure and flattering fit.\u003c\/p\u003e\n\u003ch3\u003eFit and sizing\u003c\/h3\u003e\n\u003cp\u003eThe dress is cut for a classic, feminine fit that follows the natural contours of the body before flaring into an A-line skirt. It falls to a midi length, typically sitting between the knee and the ankle. We recommend choosing your standard size for the best fit across the bust and waist. Please refer to our size guide to ensure the perfect match for your measurements.\u003c\/p\u003e\n\u003ch3\u003eStyling tips\u003c\/h3\u003e\n\u003cp\u003eFor a formal wedding guest look, pair this dress with strappy metallic heels and delicate drop earrings to highlight the sweetheart neckline. For a more relaxed daytime garden party, style it with leather sandals and a light, neutral-toned cardigan. The versatile design allows you to switch between polished evening elegance and effortless daytime charm with just a change of footwear and accessories.\u003c\/p\u003e\n\u003ch3\u003eCare instructions\u003c\/h3\u003e\n\u003cp\u003eTo keep your dress in pristine condition, machine wash on a cold, gentle cycle. Hang the garment to dry to maintain its shape and prevent any unnecessary stretching. If you need to remove creases, use a cool iron, taking care to avoid direct contact with the spaghetti straps. Store the dress on a hanger to prevent wrinkles.\u003c\/p\u003e\n\u003ch3\u003eOur commitment\u003c\/h3\u003e\n\u003cp\u003eWe are committed to creating timeless pieces that reduce the need for fast-fashion cycles. By focusing on classic silhouettes like the A-line midi and using durable construction techniques, we ensure this dress remains a staple in your wardrobe for seasons to come. We encourage mindful care of your garments, such as washing at lower temperatures and air-drying, to extend the life of the fabric and reduce your environmental footprint. Our goal is to provide high-quality apparel that values longevity over trends, helping you build a more sustainable and intentional collection of clothing.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSize Chart\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust\u003c\/th\u003e\n\u003cth\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e90 cm \/ 35.4 in\u003c\/td\u003e\n\u003ctd\u003e115 cm \/ 45.3 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e95 cm \/ 37.4 in\u003c\/td\u003e\n\u003ctd\u003e116 cm \/ 45.7 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e100 cm \/ 39.4 in\u003c\/td\u003e\n\u003ctd\u003e117 cm \/ 46.1 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e105 cm \/ 41.3 in\u003c\/td\u003e\n\u003ctd\u003e118 cm \/ 46.5 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e110 cm \/ 43.3 in\u003c\/td\u003e\n\u003ctd\u003e119 cm \/ 46.9 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eInternational Size Guide\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth\u003eSize\u003c\/th\u003e\u003cth\u003eUK\u003c\/th\u003e\u003cth\u003eUS\u003c\/th\u003e\u003cth\u003eEU\u003c\/th\u003e\u003cth\u003eAU\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eS\u003c\/td\u003e\u003ctd\u003e8\u003c\/td\u003e\u003ctd\u003e4\u003c\/td\u003e\u003ctd\u003e36\u003c\/td\u003e\u003ctd\u003e8\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eM\u003c\/td\u003e\u003ctd\u003e10-12\u003c\/td\u003e\u003ctd\u003e6-8\u003c\/td\u003e\u003ctd\u003e38-40\u003c\/td\u003e\u003ctd\u003e10-12\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eL\u003c\/td\u003e\u003ctd\u003e14\u003c\/td\u003e\u003ctd\u003e10\u003c\/td\u003e\u003ctd\u003e42\u003c\/td\u003e\u003ctd\u003e14\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eXL\u003c\/td\u003e\u003ctd\u003e16\u003c\/td\u003e\u003ctd\u003e12\u003c\/td\u003e\u003ctd\u003e44\u003c\/td\u003e\u003ctd\u003e16\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003e2XL\u003c\/td\u003e\u003ctd\u003e18\u003c\/td\u003e\u003ctd\u003e14\u003c\/td\u003e\u003ctd\u003e46\u003c\/td\u003e\u003ctd\u003e18\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eHow to Measure\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eChest\/Bust\u003c\/strong\u003e — measure around the fullest part, keeping the tape level.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWaist\u003c\/strong\u003e — measure around the narrowest part of the natural waistline.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHips\u003c\/strong\u003e — measure around the fullest part, roughly 20 cm below the waist.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLength\u003c\/strong\u003e — measure from the highest point of the shoulder straight down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMeasure over light clothing and keep the tape snug but not tight. 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